From October 2006 to October 2007, the U.S. mortgage-related industries saw the loss of one in five jobs. While most mortgage- related firms were downsizing, Freddie Mac was embarking on an ambitious effort to transform its workforce from the top down. To date Freddie Mac has been successful in the assessment and selection of a diverse and productive workforce dedicated to supporting its core mission. This was accomplished during a period of intense competitive pressure, heightened scrutiny from federal regulators, and generally negative media regarding the industry. Learn how Freddie Mac's talent acquisition department, in collaboration with its senior leaders and corporate communications, spearheaded an innovative "leader forward" approach to recruitment and selection. Examples from the oil and gas, food service, and construction materials industries will be used to illustrate how to drive a recruitment function in organizations undergoing powerful and rapid change. Attendees will learn how to knit together effective messaging strategies linked to realistic employee value propositions to create a recruitment brand that excites and attracts best-in-class candidates.